NAWA: from first ad to enrolled student

NAWA is a healthcare training organization serving the Saudi market. Its audience is professionals and aspiring professionals comparing programs, price and credibility.

Education and training: healthcare programs

Course enrollment is a considered decision. People ask questions, compare, disappear and return. A campaign that only counts clicks misses most of that journey.

Interest and enrollment are separated by weak follow-up: slow replies, no status tracking, and landing pages that do not answer the questions people actually ask.

Map the journey from ad to registration, find where people drop, and fix those points in order of impact. Measure enrollments, not only leads.

• One landing page per program, answering price, duration, accreditation and next intake
• Paid campaigns split by program and by stage
• Fast first response through WhatsApp
• A simple status pipeline: new, contacted, interested, registered, lost

• Audit tracking: pixels, events, UTM naming
• Build or rebuild program landing pages
• Launch campaigns by program with a fixed testing calendar
• Set up lead statuses and follow-up templates
• Review enrollments and drop-off points every week

• Program campaigns: one per course
• Retargeting: visitors and form starters
• Brand and credibility campaign for trust
• Search campaigns for high-intent queries

• Trainer and curriculum visibility
• Career outcome framing without guarantees
• Arabic copy in neutral, formal language suited to the Saudi audience

A connected enrollment funnel: program pages, tracked campaigns, quick WhatsApp response and a status pipeline, so no interested person is left unanswered.

This approach is designed to make enrollment measurable end to end and to show which programs and messages actually fill seats. No performance figures are published here.

• Follow-up speed is a marketing lever
• Each program deserves its own page and message
• Track registrations, or you are optimizing the wrong thing