Insights & Articles
Short notes from the work.
Fix the funnel before you raise the budget
More traffic into a leaking funnel just leaks faster.
Read · 2 min read
A marketing report should end with a decision
Reports that list metrics without a recommendation waste everyone's time.
Read · 2 min read
Why a cheap lead can be the most expensive one
Cost per lead looks great until nobody books.
Read · 2 min read