About Karma

Marketing is a business problem before it is a creative one.

I started in marketing in 2018 and moved through performance marketing, media buying and strategy. Along the way I've held Marketing Specialist and Marketing Manager roles for healthcare, training and service brands.

I work with clients in Egypt and the Gulf, and I'm used to markets where the same offer needs a different tone in Cairo, Riyadh and Dubai.

My approach is Profit First: I look at margins, lead quality and the sales conversation before I touch a campaign. A cheap lead that never buys is not cheap.

How I think

Profit before reach

Every plan starts from margins and what a customer is worth.

Quality over volume

Fewer, better leads beat a full inbox of the wrong ones.

The whole journey

Ad, landing page, follow-up and CRM are one system.

Honest reporting

I report what moved the business, not what looks good.

Certifications & education

Google

Fundamentals of Digital Marketing (Google Digital Garage)
Advanced Google Analytics
Google Ads Certification

HubSpot Academy

Digital Marketing
Inbound Marketing
Social Media Marketing

Twitter Flight School

Certificate of completion
Video badge

Education

BSc in Business Administration, Marketing

Experience highlights

Started in marketing · 2018Performance marketing and media buying.

Healthcare brandsClinics and medical centers: acquisition and lead quality.

Training & educationEnrollment funnels, landing pages and analytics.

Marketing managementLeading marketing across agency and in-house roles.

Good marketing. No magic tricks.

Let's build something that actually grows.

Get in Touch